Privacy Policy
Steeltronix ApS Privacy Policy
How we deal with your privacy Steeltronix ApS strives to develop long-term connections with its clients, companies, organisations, representatives, and direct customers. Our clients are our first priority, thus we will always treat personal data carefully and securely in compliance with the General Data Protection Regulation (“GDPR”) and other Danish data protection legislation.
This Privacy Notice explains how we gather and utilise your data. Personal data refers to any information concerning a live person. Names, IDs, location data, internet identifiers (such IP addresses), and other personal criteria like attractiveness can be used to identify people. This Privacy Policy also explains why we use such data and your rights, such as how to request, modify, or delete your data.
For the purposes of this Privacy Notice, a reference to the GDPR, insofar as the applicable data protection law is that of Denmark, will be a reference to the Danish GDPR of the European Union.
Who is responsible for the personal data that is collected and processed?
Steeltronix ApS, Logistikparken 5, 8220 Braband, Denmark, controls personal data. Our partners may process personal data in restricted circumstances.
Our partners who process personal data are our responsibility. See below for information on our processors and other data recipients.
Please email info@steeltronix.com with any queries or to exercise your data subject rights under this Privacy Notice.
Customer Data, what data do we collect, how and why is it collected?
We may process your name, email address, and phone number when you buy items from Steeltronix ApS as a corporation or individual.
Steeltronix ApS uses the data to provide a pleasant customer experience from product display to order placing, shipping, complaints/warranty issues, and IT process development.
Communication with you is recorded. We communicate with customers via phone, email, chat, textual, physical, and digital media. Documenting it allows Steeltronix to follow up on customer issues and complaints and handle any client concerns, including purchases/orders, complaints, and technical assistance.
What data is collected, for what purpose and for how long is the data stored?
Legal regulations force us to process personal data. Other personal data will be handled to execute our purchase agreement obligations with you.
Main purpose: To fulfil our agreement with you
Legal basis
We require your personal data to sign an agreement and perform our obligations below. Personal data is collected legally to satisfy the agreement.
Underlying purpose
We must handle your personal data for orders and delivery (including notifications and delivery contact) to execute our purchase agreement obligations. We may also gather personal data for warranty and complaint handling. Additional personal data may be processed for booking assembly and delivery.
The personal data
Personal data that will be processed in order to fulfil the purchase agreement includes:
i. name,
ii. email address,
iii. address,
iv. phone number, and
v. payment details.
As a corporate customer, the foregoing types of personal data will also be handled for your contact person.
Retention period
The retention period for company and customer contact data is 5 years from the date of your last order, contact, complaint etc.
Main purpose: Creation of customer account
Main purpose: Creation of customer account
Legal basis
You need a customer account to buy from us. We require this to retain our product-specific promises (see below). Personal data is processed legally to fulfil the agreement.
Underlying purpose
Customers must create a Steeltronix customer profile to purchase and contract. So Steeltronix can honour warranties and document consumer concerns. You must always update data after modifications.
The personal data
The personal data that will be processed for customer profiles is:
i. name,
ii. email address,
iii. phone number, and
iv. personal identity number (if registered as a sole proprietor).
Retention period
Steeltronix will handle your personal data to maintain your customer profile while you are a customer, have continuing issues with us (e.g. warranty work or complaints), or utilise our digital services. We shall thereafter process your personal data for twelve months for the same reason. Then, personal data is anonymized. A monthly anonymization procedure is used. Our digital channels save communication until we no longer require it.
Main purpose: Distribution of newsletter
Legal basis and purpose
Newsletter communication requires the following personal details. We only send marketing emails if you have consented or if we have a legal right to do so. For instance, we may send email marketing to customers who have bought our items in our legitimate interest. We may also send email marketing to business users of our website and goods based on our legitimate interest.
The personal data
Personal data that will be processed in order to communicate such offers includes:
i. name, and email address.
Retention period
Steeltronix will handle your personal data to send you newsletters until you unsubscribe. You can unsubscribe by emailing us.
Main Purpose: Personalised marketing
Legal Basis
We process the following personal data to provide our clients targeted marketing messages. When we use your personal data to display online personal advertising to you, we depend on your consent or our legitimate interest to promote Steeltrronix’s website and products.
Underlying Purpose
Our third-party partners and we will handle some of your personal data to personalise and improve offerings. We will provide you and evaluate personalised ads on other websites, including social media. Personalised ads are ads for things you’ve shown interest in on our website or that you might be interested in based on your browsing history. We will also personalise mailings and send you relevant catalogues.
The Personal Data
Personal data that will be processed to individualise such offers includes:
i. name and username,
iii. contact information (email address and phone number),
iv. age and gender
vi. place of residence or company,
vii. purchase history,
viii. user generated data (e.g. click and visit history) on our website (for further information, please see our cookie policy), and
The personal data is collected through various digital channels such as your interaction with search engines such as Google and Bing, as well as social media, digital networks for ads, and our own, as well as external, customer surveys.
Retention period
Steeltonix will handle your personal data to maintain your customer profile while you are a customer, have continuing issues with us (e.g. warranty or complaints), or utilise our digital services. After then, we will handle your personal data for 12 months for the same reason. Personal data will be anonymized. Our digital channels save communication until we no longer require it.
How does our individualisation process take place (i.e. how do we process your data)?
We undertake individual analysis to organise data into a client segment or industry type or create a unique profile. The research informs your profile and related offers. The corporation uses this data to create email distributions and digital ads across all media.
Main Purpose: Campaigns based on your digital interaction
Purpose and legal basis
To provide you personalised offers and inspiration based on your interests on Steeltronix’s website or channels (see “Personalised marketing” above). You’ve approved this processing if you’ve accepted all cookies and our cookie policy. See our cookie policy for more on cookie denial.
The personal data
User generated data (e.g. click and visit history) on our website.
Retention period
For further information and storage time, please see our cookie policy.
Main Purpose: Evaluation, development and improvement of AJ
Main Purpose: Evaluation, development and improvement of AJ
Purpose and legal basis
On the legal basis of legitimate interest, Steeltronix processes the personal data below through our website, communication channels, digital channels, and IT systems to evaluate, develop, and enhance our service. Steeltronix legitimately processes purchase history, complaints, and other data to improve our products and services. Our legitimate interest in managing the life cycle of our systems, goods, and services and protecting and developing them requires processing.
Underlying purpose
Steeltronix may assess customer survey, contact, and purchase history data for corporate development, such as website functionality. This influences our logistics, projections for warehouse and range development, IT system, and security policies.
The personal data
Personal data that will be processed to aid the development and improvement of Steeltronix includes:
i. name,
ii. correspondence and feedback regarding our services, products and customer care,
iii. contact details,
iv. purchase history,
v. IP address,
vi. browser type and operating system,
vii. geolocation, and
viii. device details.
Retention period
Your personal data is kept for the duration provided in the processing purpose above. From when personal data was initially recorded in logs, it will be kept for troubleshooting and issue response for 12 months.
Your rights when we process your personal data
You have many statutory rights when we process your personal data, including the right to see all personal data we process about you (extracts), rectify inaccurate data, and delete certain data. You have rights:
i. Right to be informed
ii. Right to access
iii. Right to rectification
iv. Right to deletion
v. Right to restricted processing
vi. Right to portability
vii. Right to object
viii. Rights in relation to automated decision making and profiling
ix. Right to withdraw consent
Our top priority is your privacy. Therefore, Steeltronix must be transparent about how we treat your personal data. Emailing info@steeltronix.com to exercise your right of access is simple.
We need verification that you requested the info to guarantee that we only share it with you. We will offer instructions on how to identify yourself when submitting the form on our website to process your request.
Customer contact data can be deleted and personal data corrected. After four years without a transaction, we examine and anonymize our business clients’ contact data. Consumer data follows the same anonymization procedure when we and the client fulfil our agreements.
Emailing gdpr@ajproducts.co.uk to request deletion is simple. We’ll tell you how to identify yourself to process your request.
You can withdraw your permission at any time if we handle your personal data based on it. You can withdraw by contacting us. You can exercise this right, modify or correct customer contact data, or unsubscribe from emails and catalogues by visiting the Contact Us page.
You can always complain to the Danish Data Protection Agency about our data processing. For contact information, visit https://www.datatilsynet.dk/english. To handle your issues and problems, we recommend you contact us directly first. Contact us at info@steeltronix.com.
How do we protect your personal data?
We have implemented information security policies, rules, and technical measures to protect your personal data from unauthorised access, improper use or disclosure, unauthorised modification, unlawful destruction, or accidental loss. Only those who need to process your data have access to it in our business.
Who can we share your personal data with?
Processors of the personal data
Our third-party processors get personal data to provide services. A firm that handles our personal data on our behalf follows our instructions.
We have processors helping us with:
i. Transport (logistics companies and freight forwarders),
ii. Payment solutions (card redeeming companies, banks and other payment service providers),
iii. Marketing (print and distribution, search engines, social media, digital advertising networks, media agencies or advertising agencies), and
iv. IT services (companies that handle necessary operations, technical support and maintenance of our IT solutions).
Your personal data is only shared with processors for purposes consistent with those we gathered it for. We verify all processors’ data security and confidentiality promises. We have established agreements with all processors that ensure data security and compel them to comply with our security criteria and foreign transfer limits.
Companies that are independent controllers of the personal data
We share your personal data with certain companies that are independently responsible for the personal data (controllers of the personal data).
Independent controllers we share your personal data with are:
i. Authorities (police, tax agency, etc.) if required by law or suspected criminal activity,
ii. ii. General goods transport companies (logistics, freight forwarders), and
iii. iii. Payment solution providers (card redeeming, banks, etc.).
When an independent controller receives your personal data, its privacy policy and data management apply.
Where do we process your personal data?
We process client contact data in the EEA and have all our IT infrastructure there. For system support, maintenance, and development, we may have to transfer your customer contact data to a processor who is located in or stores personal data in a country outside the EEA. The processor will only take the data relevant to the purpose.
Regardless of where your customer contact data is processed, we take appropriate legal, technological, and organisational measures to secure it at EEA levels. Our processors must follow GDPR and national data protection rules per our agreements. Additionally, we restrict the transfer of personal data to a country outside the EEA without a legitimate basis and effective protections.
The latest version of the privacy policy is always available at steeltronix.com
About the website
our information relates just to our website, not third-party ones. The privacy policies of the companies and websites linked to our website apply. Steeltronix cannot be held responsible for the content of linked websites. Thus, read the website’s privacy policy before visiting.
About javascript on steeltronix.com
Our steeltronix website uses JavaScript. This coding technique helps visitors navigate our website smoothly. Javascript is essential to show pictures correctly, make My Pages menus, forms, and login operate, and retrieve and sort information.
About cookies at steeltronix.com
Cookies are data files that can hold small amounts of info and are stored on your device. As standard, the cookie itself does not contain any personal data but may do in some cases.